An accomplished multi-disciplinary experience evangelist, with a solid digital experience at senior management level of 16 years, across luxury fashion & beauty in the UK, US, Middle East and Australia; leading a cohesive brand and distinctive e-Commerce experience through on-brand, on-strategy, and compelling content.
THE IDLE MAN
An e-commerce website specialising in menswear. It is one of the few online fashion destinations that is tailored for men at an affordable price range. Existing to make you look good with minimal hassle.
#StyleMadeEasy
THE FRAGRANCE KITCHEN (TFK)
A perfume house inspired by the ‘East meets West’ philosophy of its founder, Sheikh Majed Al Sabah. Inspired by the collaboration & its success creating a rich yet light Eastern-inspired scent involving precious woods, exotic flowers and spices, known as Arabian Wood (Oud) part of the exclusive Tom Ford Private Blend Collection.
MOTILO
An award-winning new high-end luxury fashion social shopping experience (e-commerce), Motilo allows you to browse, shop and build outfits, whilst discussing your choices with friends in real-time.
Using comparison site technology merged with social and video functionality.
DAR AL ASEEL BY AMAL AL RAISI
A successful Omani brand/designer known for traditional Abayas & Jellabas, Amal Al Raisi; decided to relaunch to cater for the more Western clientele under ‘By Amal Al Raisi’. Whilst not to confuse loyal customers a new & hybrid identity was created along with a new digital presence offering an e-Commerce platform
NOOSE & MONKEY
A brand that looks at the truth and the lie, the innocent and guilty, the Noose and the Monkey. Their concept is to focus on the two sides of every story and every man, and to play with twisting those sides.
Mens tailoring that tells a story!
STYLOKO
Styloko is the Shopping Discovery Engine™ making online fashion shopping more personal and efficient. Based on the concept of social and discovery commerce, users can follow brands, other style-setters, and curate their own shopping space.
MARAIS
Marais is a divine temple to global fashion in Melbourne – a rare gem sought out by those inspired by fashion and design. With an aim to celebrate a point of difference with a considered, intelligent, and collective approach to the business of fashion retailing.
HARROLDS WAREHOUSE
Harrolds is Australia’s living fashion institution to the world’s finest collection of luxury fashion from over 70 designers including Tom Ford, Saint Laurent, Thom Browne and Balenciaga. Direction for it’s Warehouse housing legendary sales and discounts on past season collections.
CASE STUDIES
More exciting case studies, from previous projects such as the Miami Design District development, Jil Sander responsive e-DMs, Minalsama m-com, Willow Club private members portal & Styloko WantList App will be uploaded soon.
Throughout my career, I’ve worked across a strong portfolio of clients internationally within the worlds of fashion, and design; such as Tom Ford, Yves Saint Laurent, Isabella Blow, Marcel Wanders and Philippe Starck. And can be known for encouraging the ‘Art meets Luxury’ philosophy seen at, Miami Design District, Dubai International Financial Center and Dubai Design District.
EXPERIENCE
May 2018 – Present
HEAD OF BRAND & DIGITAL EXPERIENCE
–– Al Tayer Insignia, Dubai UAE.
Jul 2016 – May 2018
NATIONAL CREATIVE LEAD – CONTENT & EXPERIENCE DESIGN
–– MYER, Melbourne Vic.
Sept 2011 – Jul 2016
GROUP DIGITAL CREATIVE PARTNER
–– Conway+Partners, The Face Group Subsidiary. International.
Jan 2010 – Jan 2011
FOUNDING DIGITAL CREATIVE DIRECTOR
–– Motilo.com, London. United Kingdom
Jul 2009 – Jan 2010
EXPERIENCE CONSULTANT
–– Design/Miami, Dacra Development for Limited Edition Experiences,
Miami, FL. United States of America
Jan 2006 – Jul 2009
HEAD OF DESIGN
–– Villa Moda Lifestyle, Kuwait & MENA Regions
CONTACT
+61 (0) 405 435 231