Hello, I’m Mish Norris, a ‘Pom’ (British National) living and working in Melbourne, VIC with my partner and British-Aussie Cross Bulldog.

With over 11+ years experience, my area of expertise is the fashion & lifestyle industry – working on an array of online and offline journeys. I am passionate about emerging digital trends, omni-channel focused strategies, and pushing boundaries with big integrated ideas being data-driven in Digital (Web/Mobile) developments.  

I aim to bring an intuitive and collaborative approach, whilst thriving on opportunities of building teams and nurturing individuals. Having worked across start-ups such as the awarding winning Social eCommerce platform, Motilo.com and Farfetch’s direct competitor Styloko to international established retailers, brands, & enterprises – working in dynamic fast-paced environments is something I enjoy.

Throughout my experience I have have been fortunate to have had the ability to grow, accomplish and implement strategies across a multitude of platforms. To which one principle has kept true and served well, “Keep It Simple, Stupid” especially when working on user experiences and transitioning digital environments through Mobile, App & Web based journeys. 

I am also the co-founder of Wiuep Co, a premium eco-denim care brand with the ethos of providing sustainable, environmentally friendly products that unite the denim community, educate consumers and support independent retailers – with a goal of turning Melbourne into the Denim Capital of Australasia. Yes, I dream big! 


An e-commerce website specialising in menswear. It is one of the few online fashion destinations that is tailored for men at an affordable price range. Existing to make you look good with minimal hassle.



A perfume house inspired by the ‘East meets West’ philosophy of its founder, Sheikh Majed Al Sabah. Inspired by the collaboration & its success creating a rich yet light Eastern-inspired scent involving precious woods, exotic flowers and spices, known as Arabian Wood (Oud) part of the exclusive Tom Ford Private Blend Collection.


An award winning new high-end luxury fashion social shopping experience (e-commerce), Motilo allows you to browse, shop and build outfit, whilst discussing your choices with friends in real-time.

Using comparison site technology merged with social and video functionality.


A successful Omani brand/designer known for traditional Abayas & Jellabas, Amal Al Raisi; decided to relaunch to cater for the more Western clientele under ‘By Amal Al Raisi’. Whilst not to confuse loyal customers a new & hybrid identity was created along with a new digital presence offering an e-Commerce platform


A brand that looks at the truth and the lie, the innocent and guilty, the Noose and the Monkey. Their concept is to focus on the two sides of every story and every man, and to play with twisting those sides.

Mens tailoring that tells a story!


Styloko is the Shopping Discovery Engine™ making online fashion shopping more personal and efficient. Based on the concept of social and discovery commerce, users can follow brands, other style-setters, and curate their own shopping space.


Marais is a divine temple to global fashion in Melbourne – a rare gem sought out by those inspired by fashion and design. With an aim to celebrate a point of difference with a considered, intelligent, and collective approach to the business of fashion retailing.


Harrolds is Australia’s living fashion institution to the world’s finest collection of luxury fashion from over 70 designers including Tom Ford, Saint Laurent, Thom Browne and Balenciaga. Direction for it’s Warehouse housing legendary sales and discounts on past season collections.


More exciting case studies, from previous projects such as the Miami Design District development, Jil Sander responsive e-DMs, Minalsama m-com, Willow Club private members portal & Styloko WantList App will be uploaded soon.