An accomplished multi-disciplinary Creative Director, with a solid digital experience at senior management level of 11 year’s. Working across retail/luxury fashion in the UK, US, Middle East and now, Australia; leading a cohesive brand and distinctive e-Commerce experience through on-brand, on-strategy, and compelling content.
THE FRAGRANCE KITCHEN (TFK)
A perfume house inspired by the ‘East meets West’ philosophy of its founder, Sheikh Majed Al Sabah. Inspired by the collaboration & its success creating a rich yet light Eastern-inspired scent involving precious woods, exotic flowers and spices, known as Arabian Wood (Oud) part of the exclusive Tom Ford Private Blend Collection.
DAR AL ASEEL BY AMAL AL RAISI
A successful Omani brand/designer known for traditional Abayas & Jellabas, Amal Al Raisi; decided to relaunch to cater for the more Western clientele under ‘By Amal Al Raisi’. Whilst not to confuse loyal customers a new & hybrid identity was created along with a new digital presence offering an e-Commerce platform
Harrolds is Australia’s living fashion institution to the world’s finest collection of luxury fashion from over 70 designers including Tom Ford, Saint Laurent, Thom Browne and Balenciaga. Direction for it’s Warehouse housing legendary sales and discounts on past season collections.
More exciting case studies, from previous projects such as the Miami Design District development, Jil Sander responsive e-DMs, Minalsama m-com, Willow Club private members portal & Styloko WantList App will be uploaded soon.
Throughout my career I’ve worked across a strong portfolio of clients internationally within the worlds of fashion, and design; such as Tom Ford, Yves Saint Laurent, Isabella Blow, Marcel Wanders and Philippe Starck. And can be known for encouraging the ‘Art meets Luxury’ philosophy seen at, Miami Design District, Dubai International Financial Center and Dubai Design District.
July 2016 – Present
NATIONAL CREATIVE LEAD – CONTENT & EXPERIENCE DESIGN
–– MYER, Melbourne Vic.
Jan 2011 – July 2016
GROUP DIGITAL CREATIVE PARTNER
–– Conway+Partners, The Face Group Subsidiary. International.
Jan 2010 – Jan 2011
FOUNDING DIGITAL CREATIVE DIRECTOR
–– Motilo.com, London. United Kingdom
Jul 2009 – Jan 2010
PROJECT & EXPERIENCE CONSULTANT
–– Design/Miami, Dacra Development for Limited Edition Experiences,
Miami, FL. United States of America
Jan 2006 – Jul 2009
HEAD OF DESIGN
–– Villa Moda Lifestyle, Kuwait & MENA Regions